Tessa Feliciano-Case
Traffic Manager / Media Buyer
Advantage Marketing’s gatekeeper, advertising arrives to targeted audiences with Tessa Feliciano-Case. Ads that land on billboards, commercials, print and radio are ushered out with Tessa’s touch. She serves as Traffic Manager & Media Buyer for the agency with two decades of background in advertising. Spending the majority of her career at KSN as Traffic & Continuity Manager, Tessa established relationships and industry experience that continue serving her today. Her connections spread across the regional media network. With associates at every station and outlet, she negotiates ad rates and placement schedules with an insider’s understanding. Tessa’s in-depth knowledge of the most powerful purchasing platforms is an advantage earned; and shared in AdMark client campaigns.
Wichita wooed Tessa back from the West Coast. With her husband and two kids, Tessa appreciates the simple joys of family life. Going to movies and playing trivia are some of their favorite ways to be together. She loves time at home, architectural photography and other opportunities to engage her creative side. The AdMark team appreciates Tessa’s sense of humor, commitment, determination and driven approach to life. In the office, she is efficient and accountable. Trusted to meet deadlines and make informed decisions. Clients value the performance evaluations and analysis Tessa provides. Amplifying effective messages and placements, her strategies evolve with feedback and conversion data.
Advantage Marketing, Traffic Manage & Media Buyer | April 2017 - Present | Wichita, KS
- Design media buying plans that compare rate information and provide schedule recommendations
- Build multi-platform media buys to include TV, radio, billboard, print and digital
- Develop marketing strategy utilizing top-tier industry tools including:
- FreeWheel Media Buying
- FreeWheel Market Profiler
- Comscore StationView Essentials
- Coordinate and traffic all media for the agency including TV, radio, digital and billboard
- Negotiate annual agency rates with vendors
Media Partners, Traffic Manage & /Media Buyer | June 2016 - April 2017 | Wichita, KS
- Coordinate and traffic all media for the agency including TV, radio, digital, print and billboard
- Develop customized marketing plans
- Build media buying strategy, plans and reporting analysis
- Solicit and negotiate rates for agency clients
KSN, Traffic Manager | November 2006 - June 2016 | Wichita, KS
- Oversee traffic for five TV stations (KSNW, KSNC, KSNG, KSNK & TELEMUNDO)
- Manage inventory for 150+ active clients
- Develop annual and multi-year media buying plans
- Meet daily copy deadlines
- Utilized the following software to develop schedules; Wide Orbit and Nielsen Holdings
California School of Arts | 1987 Theater studies