Amy Hoefer

VP / Co-Owner

Amy 2021-cropped

Advantage Marketing Co-Owner and Vice-President Amy Hoefer knows successful advertising strategy. For more than 20 years, Amy’s approach remains steady—clients first. She offers authentic advice, beats deadlines, aligns details and delivers results with advertising dollars. AdMark clients enjoy her experience developing successful advertising campaigns and her thoughtful dedication to their business. Under Amy’s leadership, client campaigns break through conventional platforms and identify unique opportunities for customer interaction. Amy and her team understand collaboration. Her oversight of the AdMark creative crew and production team is enthusiastic and thorough. As a result, clients get a smart marketing plan and flawless execution under Amy’s direction.

Before taking the reins of AdMark operations, Amy spent her career as an account executive for cable TV and local radio. She partnered with Cori Kohlmeier in 2015 and brought her expertise to the recently founded, full-service agency. She manages company operations and client accounts. In everything, Amy works hard, listens well, and acts with integrity. As much as she enjoys AdMark, Amy’s two sons, her husband, and her life on a ranch in rural Butler County are what she loves the most.

 

AMY@ADMARKICT.COM

Advantage Marketing, Vice-President | October 2014 - Present | Wichita, KS

  • Oversee executive functions of the agency; human resources, accounting, legal and operations
  • Client needs analyst, clarifying business goals and objectives 
  • Develop marketing strategy utilizing top-tier industry tools including: 
    • FreeWheel Media Buying
    • FreeWheel Market Profiler
    • Comscore StationView Essentials
  • Build multi-platform media buys that include TV, radio, billboard, print and digital
  • Integrate efforts of agency’s creative production and traffic management teams for maximum campaign effectiveness
  • Streamline agency processes, manage staff workflow and goals, perform employee performance reviews
  • Assist in merger and acquisition of Media Partners in 2017

 

Cox Media, Senior Account Executive | August 2005 - September 2014 | Wichita, KS

  • Meet regularly with clients to clarify goals and objectives
  • Negotiate rates and ratings with local and regional agencies
  • Develop customized marketing plans for a variety of clients from over 60 networks
  • Optimize schedules for reach and frequency
  • Recommended digital products that compliment cable TV schedule

 

KZSN, Senior Account Executive | September 1996 - August 2005 | Wichita, KS

  • Perform need analysis to establish goals and objectives with clients
  • Negotiate rates and ratings with local and regional agencies
  • Utilize Tapscan media buying software

 

Butler Community College |  1994 Associate in business

Board Member, Christian Youth Rodeo Association