Amanda Simons
Digital Manager / Media Buyer
Amanda Simons is Advantage Marketing’s secret weapon. With thoughtfulness and intention, Amanda places all the digital ads for the agency. She also buys TV, radio, billboards, and print. Weighing options from Over-the-Top TV to digital targeting and geofencing events, Amanda builds bulletproof buying plans. Taking an annual view of the clients’ advertising campaigns, she weaves spending throughout the year and maximizes ad value. Amanda knows when to buy and where, and she is assisted by top-shelf technology from AdMark’s vetted vendors. Her career of more than 20 years in media buying offers advanced intuition hard to find in this industry. Actively participating in the rise of online advertising, Amanda serves as AdMark’s Digital Marketing Manager & Media Buyer.
Fun to be around and friendly, Amanda leads with steady kindness. She is a helpful and trusted member of the AdMark team. Amanda understands the processes and internal workflow required for the agency to plan ahead and tune in today. Amanda gives her all at the office and she loves being home with her family. New grandparents, Amanda and her husband enjoy cuddling their granddaughter on their way out the door to dance the two-step. Lake weekends, traveling, sporting events, concerts and movie nights keep her family laughing and enjoying time together.
Advantage Marketing, Digital Marketing Manager & Media Buyer | March 2018 - Present | Wichita, KS
- Provide digital recommendations for client campaign strategies
- Design media buying plans that compare rate information and provide schedule recommendations
- Build multi-platform media buys to include TV, radio, billboard, print and digital
- Adjust digital campaigns and monitor vendor dashboards for data metrics and analytics
- Coordinate and collaborate digital messages across all platforms
- Develop marketing strategy utilizing top-tier industry tools including:
- FreeWheel Media Buying
- FreeWheel Market Profiler
- Comscore StationView Essentials
Mitchell Media, Media Assistant | November 1998 - April 2018 | Wichita, KS
- Client needs analyst, clarifying business goals and objectives
- Develop customized marketing plans that included TV, radio, billboard, print and digital
- Negotiate rates with media representatives
- Handle local, regional, national and international clients
- Purchase media locally, regionally, nationally and internationally
- Manage traffic and billing for a dozen clients in 25 states across the country
Kansas Newman University | 1997 Bachelor of Arts communication, minor in journalism - Summa Cum Laude