Influencer / NIL Marketing

Bring It Together with AdMark

At Advantage Marketing, we help our clients engage and activate audiences. One way we do this is through the relationships we have fostered with social media influencers. We are skilled at leveraging social media influencer platforms and our clients’ marketing initiatives. AdMark helps our clients find and build influential partnerships to further the client’s brand as part of their marketing strategy. With the client’s brand goals in mind, AdMark shapes the optimal strategy that can bring the brand story to life. This is realized through authentic connections between the audience and the influencer. This invaluable connection encourages high audience engagement and activates the brand’s target audiences. On behalf of our clients, AdMark develops multifaceted strategies and negotiates contracts that leverage the influencer relationship and protect the brand. Our priority is to ensure that our client receives fulfillment of all agreed upon expectations.  



Influencer Marketing

An influencer is someone who has a large social following. Many influencers have built their following because of their authority, knowledge, position, or relationship with his or her audience. In regards to marketing, it is important to understand that influencers are not merely marketing tools. More accurately, they are social relationship assets with which brands can collaborate with to achieve their marketing objectives. For our clients, AdMark finds influencers that already have an audience built and would be receptive to the client’s brand. We leverage the influencer’s following to increase our client’s social following and provide more exposure to the brand. This includes local influencers, as well as those with regional and national reach.

NIL Rights

NIL (Name, Image, and Likeness) means that college athletes are now allowed to profit by selling their NIL rights. Athletes can partner with a brand to leverage their name, image, and/or likeness through marketing and/or promotional endeavors. This is new territory for everyone but Advantage Marketing knows how to navigate the talent with our client’s needs. Similar to working with social influencers, AdMark finds athletes with a built-in audience that would be open to the client’s brand. Much of the time, this includes athletes that are local favorites and that show promising careers in their field. Advantage Marketing has the unique ability to create content that can be utilized by the partnering corporation, as well as echo the athlete’s brand. This is done by consulting with both partners and building strategies that are advantageous for both parties.

Social Media Strategy Means Success

Being a full-service marketing agency, Advantage Marketing has the unique ability to seamlessly coordinate these partnerships which streamlines the process for a smoother, more cohesive campaign. Using a variety of proven, effective, and data-based tools, resources, and connections, AdMark creates a marketing strategy that works. This allows AdMark to develop an all-encompassing, multi-platform marketing campaign that propels our client’s company to heightened success. 

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