Contextual targeting is a powerful way to connect with potential customers and show them relevant ads as they browse content that is relevant to their interests.

Keyword search retargeting is a key component of any digital marketing strategy, and it’s becoming a top priority for marketers who are looking to boost their ROI and cost efficiency.

Why Site Retargeting? It’s an unfortunate fact that the majority of people – up to 98%, according to some studies – will visit your website and will not make a purchase, and convert to a customer. How can you recapture these customers, bring them back, and boost conversion rates?

Geo-targeting is a type of digital marketing that determines the geographical location of an online user and delivers targeted content via online display ads to that user. The location can be determined based on country, state, city, zip code, radius or IP address.

Event targeting uses temporal (time-based) geo-targeting (location-based) technology, which allows advertisers to build an audience based on a specific geo-fence. This technology allows marketers to target users who attend a specific event during a particular time window and serve them targeted ads, for up to 30 days after the event.

Location-based marketing, specifically addressable Geo-Fencing, is becoming a key part of every digital marketing strategy. Data about audience locations can help provide more precision, scalability and granularity when it comes to marketing efforts. This targeting allows you to reach a highly-targeted audience with your ads, and to boost conversion rates.