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Display Advertising

Display advertising is a type of online paid advertising, often referred to as banner ads, that can appear on websites, apps or social media through ad formats comprised of text, images, video or audio.  Display advertising typically targets users with particular traits or by the user’s online activity to increase the relevance and effectiveness of the ad.

Frequent tactics used in display advertising are keyword or search activity, specific websites visited, contexts or categories of online search topics or content, and by geographic location.

There are standard types and dimensions of display ads: Medium Rectangle - 300x250; Leaderboard - 728x90; and Mobile - 300x50 and 320x50

display advertising
contextual targeting

Contextual Targeting

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Keyword Targeting

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retargeting square

Site Retargeting

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Addressable Geo-Fencing

Geo Fencing

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event targeting square

Event Targeting

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Addressable Geo-Fencing

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