Digital Marketing is an umbrella term for all online marketing efforts. It is the advertising of products, services, people or brands that is delivered through digital channels such as websites, search engines, social media, email and mobile apps. This advertising content can be delivered on devices like desktop computers, laptops, tablets or mobile phones.

The goal of marketing has always been to connect with your audience in the right place and at the right time, and digital marketing does that with targeting tactics to reach users during their online activity.