Back in the Day – The Evolution of Graphic Design

Back in the Day The Evolution of Graphic Design More than 20 years have passed since I graduated from Emporia State University with a Bachelor of Fine Arts with an emphasis in Photography and Graphic Design. I learned a lot about art by taking classes in illustration, color theory, photography, 3-D design, glass blowing, ceramics,…

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Onward and Upward

Onward & Upward I have found that most people will tell you experience is everything. As a student at Wichita State I was lucky enough to land a job at an advertising agency Advantage Marketing as an intern. My job title included everything from picking up food to answering phones. As we have grown we…

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Five Star Full-Service

Five Star Full-Service It wasn’t that long ago when you could pull into a gas station, drive over the hose on the ground and signal the bell or buzzer to sound inside the shop. A service attendant would walk out to greet you in your car and fill your gas tank, check your oil and…

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A Few Days in Dallas

A Few Days in Dallas Traveling outside of state lines is something that rarely happens in my world.  My free time is full of baseball and football games, rodeos and helping my husband with our small ranch.  But when our digital vendor invited us to attend their conference in Dallas, Texas I couldn’t pass up…

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From Grape to Admark; A Zoobilee Journey

From Grape to Admark A Zoobilee Journey So, it is bright and early on a Saturday morning.  Tonight is one of Wichita’s Largest fundraisers- Zoobilee.  I have been to this event so many times I’ve lost count. But as I look towards tonight the one night that I keep thinking about is the first time…

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Digital Who

DIGITAL WHO Anyone who knows me knows what a huge Doctor Who fan I am. I have three small Tardises (the Doctors spaceship) on my desk complete with action figures… and before you say I’m a little old to have action figures I tend to agree, but I’m never too old to dream of the…

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Dare to Be Different

DARE TO BE DIFFERENT Sherwin Williams’ most popular paint color is Agreeable Gray. The most common vehicle color in the United States in 2018 was white (26 percent) followed by black (19 percent), grey (18 percent) and, finally, silver (13 percent) [Autolist.com]. One of the most popular house colors is Behr’s Greige…a grayish beige [Consumer…

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The Digital Wild West

The Digital Wild West I often refer to digital marketing as the wild, wild west.  While most do their best to navigate, it’s a tough spot. Where do I start and what do I need.  In doing this for years we see a ton of waste. From clients working with multiple vendors and spreading dollars…

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Mad Men

MAD MEN I stumbled into watching reruns of Mad Men. Not only did the character of Donald Draper draw me in with his pompadour hair and his pristine suit (it reminded of my dad and his style) but since I’m in advertising, of course I was intrigued to see how a 1960’s ad agency was…

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When Small Biz Thinks Big

WHEN SMALL BIZ THINKS BIG! What do the words “small business” mean to you?   I understand that fundamentally there are differences between a business with a staff of 2 compared to a business with a staff of 50 but when you are in the middle of it all running a company doesn’t feel small.  I…

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