Blog

YOU’VE GOT MAIL! Often overlooked in the frenzy of an advertising campaign–there is so much to love about email. It is the most direct and conversational way to communicate with consumers. From weekly sale ads to personalized updates, share messages with your carefully curated email audience frequently and affordably via email.   Universal appeal and…

Setting Social Media Marketing Intentions Proactively seeking my dream job and the workplace I wanted to call home after college, I set my sights on Advantage Marketing. Social media marketing opportunities were exploding in the office. I was determined to convince the leadership team that I was the right person for the job. Email messages,…

Hindsight is 2020 Hindsight is 2020 Affecting our everyday lives and long term plans, Coronavirus’ spread across the planet added a new layer to life on earth. Serving up lessons we didn’t want to learn, the virus’s lasting effects are innumerable. We can’t dig our way out, we must build on what we’ve experienced over…

Marketing in the New Now How to pivot and power through in the time of Coronavirus Keep marketing your business, re-evaluate your message. Now is not the time to shrink your footprint or wither your image. Everyone is tuned in and you need to show up. Be relevant, act boldly and match the tone of…

WORK HARD ANYWHERE COVID-19 RESPONSE Going zero to 60 in three seconds, screeching to a halt and changing directions on a dime–we’ve done all that before at Advantage Marketing. While today’s circumstances are no doubt extreme, it is the same skill set we use to adapt messages every day to fit the changing needs of…

Back in the Day The Evolution of Graphic Design More than 20 years have passed since I graduated from Emporia State University with a Bachelor of Fine Arts with an emphasis in Photography and Graphic Design. I learned a lot about art by taking classes in illustration, color theory, photography, 3-D design, glass blowing, ceramics,…

Onward & Upward I have found that most people will tell you experience is everything. As a student at Wichita State I was lucky enough to land a job at an advertising agency Advantage Marketing as an intern. My job title included everything from picking up food to answering phones. As we have grown we…

Five Star Full-Service It wasn’t that long ago when you could pull into a gas station, drive over the hose on the ground and signal the bell or buzzer to sound inside the shop. A service attendant would walk out to greet you in your car and fill your gas tank, check your oil and…

A Few Days in Dallas Traveling outside of state lines is something that rarely happens in my world.  My free time is full of baseball and football games, rodeos and helping my husband with our small ranch.  But when our digital vendor invited us to attend their conference in Dallas, Texas I couldn’t pass up…

From Grape to Admark A Zoobilee Journey So, it is bright and early on a Saturday morning.  Tonight is one of Wichita’s Largest fundraisers- Zoobilee.  I have been to this event so many times I’ve lost count. But as I look towards tonight the one night that I keep thinking about is the first time…