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Engaging Social Influencers When Advantage Marketing identifies social media influencers for clients, the first statistic that usually comes up is the number of followers or fans on various platforms. And while that is important information, it’s just the surface. AdMark’s social media team digs deeper to tap the true power of engagement with social influencers.…

Website Optimization in the Digital World Highly functional websites aren’t optional anymore. Almost every business benefits from a well-designed, user-friendly website. If your company’s website isn’t up to par, stop making excuses and start making upgrades. Website optimization in the digital world is a necessity.    Advantage Marketing designs, builds and maintains exceptional websites. Whether…

What to do with bad reviews After working so hard to build companies, promote events or launch product lines, getting a bad review is a gut punch. We feel misunderstood and rudely judged. All by someone we’re certain doesn’t have any idea how hard we work every day in business.    Keep bad reviews in…

Keep Advertising Watch the Webinar on this topic, now! Founder & President Cori Kohlmeier gives a webinar about the importance of keeping marketing strategies flexible in the face of difficult economic times. Watch Now Stay relevant in any circumstance Founder & President Cori Kohlmeier talked about marketing through the pandemic with SCKEDD and shared the famous…

YOU’VE GOT MAIL! Often overlooked in the frenzy of an advertising campaign–there is so much to love about email. It is the most direct and conversational way to communicate with consumers. From weekly sale ads to personalized updates, share messages with your carefully curated email audience frequently and affordably via email.   Universal appeal and…

Setting Social Media Marketing Intentions Proactively seeking my dream job and the workplace I wanted to call home after college, I set my sights on Advantage Marketing. Social media marketing opportunities were exploding in the office. I was determined to convince the leadership team that I was the right person for the job. Email messages,…

Hindsight is 2020 Hindsight is 2020 Affecting our everyday lives and long term plans, Coronavirus’ spread across the planet added a new layer to life on earth. Serving up lessons we didn’t want to learn, the virus’s lasting effects are innumerable. We can’t dig our way out, we must build on what we’ve experienced over…

Marketing in the New Now How to pivot and power through in the time of Coronavirus Keep marketing your business, re-evaluate your message. Now is not the time to shrink your footprint or wither your image. Everyone is tuned in and you need to show up. Be relevant, act boldly and match the tone of…

WORK HARD ANYWHERE COVID-19 RESPONSE Going zero to 60 in three seconds, screeching to a halt and changing directions on a dime–we’ve done all that before at Advantage Marketing. While today’s circumstances are no doubt extreme, it is the same skill set we use to adapt messages every day to fit the changing needs of…

Back in the Day The Evolution of Graphic Design More than 20 years have passed since I graduated from Emporia State University with a Bachelor of Fine Arts with an emphasis in Photography and Graphic Design. I learned a lot about art by taking classes in illustration, color theory, photography, 3-D design, glass blowing, ceramics,…