Traditional Media Buying
CPA’s use accounting software, media buyers use FreeWheel a global, cross-media platform for the media buying industry. Formerly known as Strata, FreeWheel is transforming the way media is purchased, placed, and tracked.
Offering a best-in-class campaign management process for all media through automation, open integrations, and data-driven insights.
Translation: FreeWheel is a tool we use to build media buys for TV, Billboard, radio and digital. It allows us to create a strategy across mediums with efficiency.
Digital Marketing Solutions
Where do we start? Digital Marketing is the new kid on the block, you want to know the story and we have the scoop. From Adwords (pay per click) to online display ads (ads that run on the sides of websites), we make it easy to understand and manage digital campaigns. With a wide variety of targeting options at our disposal, we can strategically target your ideal customer or client.
Research & Strategy
When reviewing the ratings data services offered in our markets, we wanted to be sure and work with the most accurate information available.
Comscore (formerly Rentrak) is the only set-top box based, nationally-projected TV currency. No one else does this. Comscore passively integrates set-top box data from ALL operator types… 24/7/365 including Cable and Satellite. Comscore electronically and passively collects data every second of every day of every month of every year.
Current Market Survey sizes:
Tulsa – 57,400+Homes
OKC – 89,800+Homes
Topeka – 48,400+Homes
Wichita – 123,000+Homes
additional markets are available
Enables us to buy all media types including cable, broadcast, newspaper, radio, and outdoor, and the industry’s more advanced interactive advertising solutions more efficiently. Freewheel (formerly STRATA) is the dominant name in customized media management with steady growth, proven products and increasing market share among agencies of all sizes, and now works with nearly half of all media buying firms.
Market Profiler allows us to go into each individual market and look at census data including populations and demographic information. This is particularly useful data to help us create unique and effective media buys for our clients.
Comscore StationView TV Essentials
We are results driven, that is why we invested in Comscore StationView Essentials.
We use big brother to make our marketing decisions. Comscore StationView Essentials tracks all satellite, telco, cable and over-the-air television viewing built from the Zip code-level up.
This tool is crucial in the media buy process, allowing us to pull rankers on TV programming based on the demographic watching.
We also use heat maps to determine stations a zip code is watching. No more wasted dollars purchasing media for overall reach and frequency of people you don’t need.
Online Reputation Management
Do you remember the yellow bricks left at your doorstep a few times a year? This acted as your reference for every business in the city for the entire year. That directory has now been replaced by a search mechanism called the world wide web, or internet. When people search for your business can they find you? And why is it important? Like the yellow brick of the past if you weren’t there you wouldn’t be found. Because there are so many sites that can offer contact information we have to make sure that information is correct across the board. ORM allows us to manage this in an efficient way. Allowing for your business to be found easily online aiding in traffic flow and control of important information, like your address! Take our FREE scan today and learn how well you are doing. Check your rep, it’s free!
Consistency is key when building a brand identity and we have the team to do it. Whether it’s a business card, brochures, letterhead or signage, we’ve got you covered. Yes, you can probably go online and find something quick, but if you want something customized to your specifications you need a team of professionals to design your dreams!
The doorway to your business. This is an important step in your brand development. Does your website tell your story? Is your site easy to navigate? What does your website speak to how you do business? If you are still trying to figure out these answers you may need a new website. Our team collaborates with you to develop a design that addresses all of these questions, allowing for the best user experience. Make a great first impression with a beautiful and functional website that accurately depicts your business.
Social Media Management
The new guerilla marketing. If you have a small marketing budget or an infinite amount of money to spend, you most definitely need a social media presence!
In our research, we have found most people get their news, recommendations etc. from social media. Social media can be used for business to business, event marketing, product marketing, and brand marketing. It is an essential piece of any campaign and when done as part of a strategy it has proven again and again to be successful. We have been in the social media game since it’s infancy. Let us show you how it’s done!