Abbi Cortez wears many hats at the agency. As AdMark’s PR & Content Writer, she pens thoughtful copy for our clients’ websites to ensure that they are SEO compliant. She also acts as support for our digital and traffic teams by reviewing metrics and analyzing user behavior to optimize content for maximum engagement and conversion. Abbi collaborates closely with the web development and SEO teams to ensure the website content aligns with the digital strategy and goals. She utilizes keyword research and SEO best practices to create compelling and relevant copy that attracts and retains visitors. She also regularly monitors and tracks performance metrics to identify areas for improvement and implement data-driven changes.

Abbi is dedicated to delivering high-quality content that resonates with the target audience and drives measurable results for the business. The two are closely interconnected, as copy can fuel SEO and digital strategy, and SEO can enhance the visibility and effectiveness of copy. Abbi's results-driven focus on creating compelling copy that is SEO-compliant can help drive organic traffic to the website and create a seamless and cohesive digital presence that maximizes both user engagement and search engine visibility.